Context

Great engineering work at Ema was living in Slack threads and closed PRs. This blog is where it becomes durable — writeups, postmortems, and wins the whole team can learn from.

What we did

We stood up a Hugo + PaperMod site that treats posts as markdown reviewed via PR. Adding a post is one command:

hugo new content posts/my-feat.md
# ...or, in Claude Code:  /new-post "My feat"

Write your markdown, preview with hugo server -D, flip draft: false, and open a PR.

Results

  • Zero-database, static output — nothing stateful to babysit.
  • Posts reviewed through the same PR flow we already use.
  • Claude Code can scaffold and draft a house-style post from your notes.

Takeaways

If you shipped something you’re proud of, write it up. Future-you (and the next hire) will thank you.