[{"content":"Context Great engineering work at Ema was living in Slack threads and closed PRs. This blog is where it becomes durable — writeups, postmortems, and wins the whole team can learn from.\nWhat we did We stood up a Hugo + PaperMod site that treats posts as markdown reviewed via PR. Adding a post is one command:\nhugo new content posts/my-feat.md # ...or, in Claude Code: /new-post \u0026#34;My feat\u0026#34; Write your markdown, preview with hugo server -D, flip draft: false, and open a PR.\nResults Zero-database, static output — nothing stateful to babysit. Posts reviewed through the same PR flow we already use. Claude Code can scaffold and draft a house-style post from your notes. Takeaways If you shipped something you\u0026rsquo;re proud of, write it up. Future-you (and the next hire) will thank you.\n","permalink":"https://eng.ema.ai/posts/hello-world/","summary":"Why the team is publishing its feats, and how to add your own post in five minutes.","title":"Hello, World: Why We Started an Engineering Blog"}]